Starting from scratch to a yearly revenue of 10 000 000 CZK
We helped launch and grow the brand Živina in less than a year and a half.
Achievements in numbers:
higher YoY sales in Q1 2023
5x
aided brand awareness
27 %
13 %
action intent
"NURARE is a true extension of our marketing team, providing versatile talent and problem-solving mindset. Their flexible and savvy approach is continually helping us achieve our growth objectives."
Marketa Kudera, CMO of Živina
Živina is a Czech family-owned food manufacturer with its own factory in Přerov. Živina prides itself on producing products using only fresh, top-quality ingredients without any unnecessary additives. Their range of products, which includes kimchi, hummus, tahini, ketchup, and nut butter, has gained a reputation for its outstanding taste and quality. The company has set an ambitious goal to grow its production of these exceptional products tenfold this year, with the aim of becoming a major player in the European market.
About our partner
Challenge
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Define target audience and brand differentiation
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Develop a strong and recognizable brand
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Raise brand awareness and recall among customers
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Establish trust and credibility
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Drive high-intent traffic that will convert to customers
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Secure funding for business development.
Services
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Growth Strategy
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Brand Identity, Positioning & Packaging Design
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Web & UX Design, E-Shop Development
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Copywriting & Graphic Design
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Video Production
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SEO
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Communication & Campaign Strategy
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Performance Management (Social Ads, PPC)
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Email Marketing & Automations
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Process Automation and Digitization, CRM
How we helped our food-loving
friends go big
Now a thriving brand, Živina has been our client from the start. Our first purchase of 577 CZK marked the beginning of our journey towards reaching a yearly revenue of 10 000 000 CZK in just a year and a half.
Starting from scratch, we developed a concept and strategy that made the brand stand out while offering real value to its customers. We designed and launched the website with an
e-shop and garnered attention through newsletters, the production of outstanding videos and creatives, and a string of impactful advertising campaigns.
Thanks to a dedicated effort from all involved, Živina has achieved significant gains in brand awareness, with aided overall brand awareness reaching 16.7% and aided brand awareness within our target group reaching 27%. According to a Meta brand lift study, our action intent has reached 13%+. All of this was accomplished within two years.
Brand Lift Percent by Poll Questions
Our robust marketing infrastructure has generated impressive results, with a fivefold growth rate from Q3 2022 to Q1 2023.
Currently, we are also in the second round of our bond issuance campaign, which has already accumulated more than 15 000 000 CZK.
Overall, our campaigns, together with PR activities and ambassadors' engagement, drove a massive boost in user engagement, with 3000 new active customers in Q1 2023 alone.
We have also helped set Živina up for future success by facilitating the digitalisation of their processes, and we can’t wait to see what is next for this growing company.
Selected creatives
